Consumer Resilience to Privacy Violation Online
The REPRICON project aimed to contribute to the privacy resilience debate by exploring how individual behavior is restored after the occurrence of online privacy violation by theoretically developing and empirically testing the conceptual model of online consumer resilience on the population of Internet users who have, according to their subjective opinion, experienced privacy violation online. The concept of the research proposed a model that included antecedents of online consumer resilience, identified stressful events experienced as privacy violation, and measured resilience by adaptation responses in terms of concrete online actions undertaken by consumers. Download book
Details
ISBN (The Institute of Economics, Zagreb): 978-953-6030-60-6
Editor: Jelena Budak
Authors: Jelena Budak, Šime Lugović, Zvjezdan Penezić, Edo Rajh, Sunčana Slijepčević, Bruno Škrinjarić
Publisher: The Institute of Economics, Zagreb
Publication date: 2023
About the book:
The book describes the research conducted within the Consumer Resilience to Online Privacy Violation (REPRICON) project. REPRICON was a four-year project funded by the Croatian Science Foundation whose aim was to examine the resilience of internet users after they had experienced a violation of their privacy online.
The REPRICON project aimed to contribute to the privacy resilience debate by exploring how individual behavior is restored after the occurrence of online privacy violation by theoretically developing and empirically testing the conceptual model of online consumer resilience on the population of Internet users who have, according to their subjective opinion, experienced privacy violation online. The concept of the research proposed a model that included antecedents of online consumer resilience, identified stressful events experienced as privacy violation, and measured resilience by adaptation responses in terms of concrete online actions undertaken by consumers.
In addition, REPRICON aimed to provide answers to the following questions: Do technical security aspects online matter in resilience and consumer behavior? Do personal attributes influence consumer behavior? What individual characteristics shape consumer resilience online and individual adaptation responses? What are the implications of consumer behavior and consumer resilience to online privacy violation on digitalization in the public sector? And more generally, what are the implications of consumer behavior for the future of online services and e-economy in the digital society?
The book is available in electronic form for free download at our website.