"Creative Industries and Experience Economy - Creative Future Insights 2021" Conference Proceedings

The Institute of Economics, Zagreb and VERN' University published proceedings from the conference "Creative Industries and Experience Economy - Creative Future Insights 2021", held on September 13 and 14, 2022 in Zagreb. The edited volume brings selected papers presented at the conference, which were divided into four thematic parts: 1) Digital communication and digital creativity; 2) Arts and culture; 3) Events and design; and 4) Creative education. Download book

Details

e-ISBN 978-953-8101-08-3 (VERN' University)
e-ISBN 978-953-6030-57-6 (The Institute of Economics, Zagreb)

Editorial Board: Jelena Budak, Mirela Holy, Rino Medić
Publisher: The Institute of Economics, Zagreb, VERN' University
Publication Date: 2022

CONTENTS

1 THE ANALYSIS OF PURCHASE MOTIVATIONS FOR BUYING CONTENT IN
FREEMIUM MOBILE GAMES
(Jelena Malinarić, Irena Miljković Krečar)

2 THE INFLUENCE OF DIGITALIZATION AND MEDIA ON EVENT ORGANIZATION
DURING THE PANDEMIC
(Lidija Fištrek, Bodin Matić Roćenović)

3 DEEP LEARNING-BASED RECOMMENDATION SYSTEM IN TOURISM BY
PERSONALITY TYPE USING SOCIAL NETWORKS BIG DATA
(Martina Ambrušec, Domagoj Tolić, Martin Žagar)

4 SOCIAL MEDIA COMMUNICATION ANALYSIS OF THE SELECTED MUSEUMS IN
ZAGREB, CROATIA
(Marta Jerković, Marija Slijepčević)

5 SPORTS CULTURE IN THE CREATIVE INDUSTRY
(Stanislav Dadelo)

6 ERNEST HEMINGWAY: UNDERSTANDING OTHERS
(Ana Gudelj)

7 HOLISTIC MARKETING PLATFORM IN SENDING MESSAGES BY ARTS
(Radmila Janičić)

8 AN ANALYSIS OF PUBLIC RELATIONS PROFESSION IMAGE IN SELECTED FILMS
AND TELEVISION SHOWS OF AMERICAN PRODUCTION
(Stana Odak Krasić, Tanja Bodrožić)

9 MULTIPLE MEANINGS OF THE FACE MASK: MASKING AS THE NEW SOCIAL
PRACTICE IN THE CONTEXT OF LOCKDOWN CREATIVITY AND PANDEMIC CHIC
(Martina Topić, Marija Geiger Zeman, Zdenko Zeman)

10 FESTIVAL POLÍTICA - ACTIVE CITIZENSHIP THROUGH VISUAL ARTS
(Marta Fiolić, Ivone Ferreira, Maria Irene Aparício)

11 THE RELATIONSHIP BETWEEN SUSTAINABLE FASHION AND CREATIVE
INDUSTRIES: CREATIVE AND INNOVATIVE TRANSFORMATION OF FASHION?
(Mirela Holy)

12 THE INFLUENCE OF COVID-19 ON THE ELECTRONIC DANCE MUSIC FESTIVAL
EXPERIENCE
(Iva Horvat Radman)

13 STUDENTS PERCEPTION OF MOTIVES AND OBSTACLES IN SOCIAL
ENTREPRENEURSHIP CAREER
(Maja Kolega)

14 EDUCATION-BASED SITUATED CREATIVITY
(Renata Geld, Alan Jović, Diana Tomić, Dario Bojanjac, Ivana Hromatko, Ana Sović Kržić,
Mirjana Tonković, Matija Jelača)

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