Zbornik radova s konferencije "Creative Industries and Experience Economy - Creative Future Insights 2021"

Publikacija
Ekonomski institut, Zagreb i Sveučilište Vern' objavili su Zbornik radova s konferencije „Creative Industries and Experience Economy - Creative Future Insights 2021“, koja je održana 13. i 14. rujna 2021. u Zagrebu. Zbornik radova donosi odabrane radove predstavljene na konferenciji koji su podijeljeni u četiri tematska područja: Digitalne komunikacije i digitalna kreativnost; Umjetnost i kultura; Događaji i dizajn i Kreativno obrazovanje.  Preuzmite knjigu

Detalji

ISBN 978-953-8101-08-3 (Sveučilište 'VERN)
ISBN 978-953-6030-56-9 (Ekonomski institut, Zagreb)

Uredništvo: Jelena Budak, Mirela Holy i Rino Medić
Izdavač: Ekonomski institut, Zagreb i Sveučilište 'VERN
Godina izdanja: 2022.

SADRŽAJ ZBORNIKA

1 THE ANALYSIS OF PURCHASE MOTIVATIONS FOR BUYING CONTENT IN
FREEMIUM MOBILE GAMES

(Jelena Malinarić, Irena Miljković Krečar)

2 THE INFLUENCE OF DIGITALIZATION AND MEDIA ON EVENT ORGANIZATION
DURING THE PANDEMIC

(Lidija Fištrek, Bodin Matić Roćenović)

3 DEEP LEARNING-BASED RECOMMENDATION SYSTEM IN TOURISM BY
PERSONALITY TYPE USING SOCIAL NETWORKS BIG DATA

(Martina Ambrušec, Domagoj Tolić, Martin Žagar)

4 SOCIAL MEDIA COMMUNICATION ANALYSIS OF THE SELECTED MUSEUMS IN
ZAGREB, CROATIA

(Marta Jerković, Marija Slijepčević)

5 SPORTS CULTURE IN THE CREATIVE INDUSTRY
(Stanislav Dadelo)

6 ERNEST HEMINGWAY: UNDERSTANDING OTHERS
(Ana Gudelj)

7 HOLISTIC MARKETING PLATFORM IN SENDING MESSAGES BY ARTS
(Radmila Janičić)

8 AN ANALYSIS OF PUBLIC RELATIONS PROFESSION IMAGE IN SELECTED FILMS
AND TELEVISION SHOWS OF AMERICAN PRODUCTION

(Stana Odak Krasić, Tanja Bodrožić)

9 MULTIPLE MEANINGS OF THE FACE MASK: MASKING AS THE NEW SOCIAL
PRACTICE IN THE CONTEXT OF LOCKDOWN CREATIVITY AND PANDEMIC CHIC

(Martina Topić, Marija Geiger Zeman, Zdenko Zeman)

10 FESTIVAL POLÍTICA - ACTIVE CITIZENSHIP THROUGH VISUAL ARTS
(Marta Fiolić, Ivone Ferreira, Maria Irene Aparício)

11 THE RELATIONSHIP BETWEEN SUSTAINABLE FASHION AND CREATIVE
INDUSTRIES: CREATIVE AND INNOVATIVE TRANSFORMATION OF FASHION?

(Mirela Holy)

12 THE INFLUENCE OF COVID-19 ON THE ELECTRONIC DANCE MUSIC FESTIVAL
EXPERIENCE

(Iva Horvat Radman)

13 STUDENTS PERCEPTION OF MOTIVES AND OBSTACLES IN SOCIAL
ENTREPRENEURSHIP CAREER

(Maja Kolega)

14 EDUCATION-BASED SITUATED CREATIVITY
(Renata Geld, Alan Jović, Diana Tomić, Dario Bojanjac, Ivana Hromatko, Ana Sović Kržić,
Mirjana Tonković, Matija Jelača)

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