Sonja Radas, PhD

Sonja Radas, PhD
  • E-MAIL:
    sradas@eizg.hr
  • JOB TITLE:
    senior research fellow in permanent position
  • POSITION:
    senior research fellow in permanent position

Education

  • Ph.D. (Business Administration with Concentration in Marketing, University of Florida, Gainesville, US, 1996)
  • Ph.D. (Mathematics, University of Florida, Gainesville, US, 1994)
  • Magister degree (Mathematics, University of Zagreb, Croatia, 1988)
  • Diploma (Mathematics, University of Zagreb, Croatia, 1984)


Employment and work experience

  • From 2014 –  Senior Research Fellow with Tenure, Institute of Economics, Zagreb
  • From April 1, 2015 to March 31, 2017 – seconded to Massachusetts Institute of Technology as Marie Curie IOF fellow.
  • From 2009 to 2014 – Senior Research Fellow, Institute of Economics, Zagreb
  • From 2002–2009. – Research Fellow, Institute of Economics, Zagreb
  • From 1996–2002 – Assistant Professor of Marketing, Olin School of Business, Washington University in St. Louis, USA.


Visiting and other appointments

  • From March 2017 – Research Affiliate at the Massachusetts Institute of Technology
  • From August 2014 to April 2015 - Visiting Scholar at the Olin School of Business, Washington University in St. Louis, US
  • August 2006 – July 2007 - Visiting Professor at the Olin School of Business, Washington University in St. Louis, US
  • May 2003 – January 2004 – Acting Dean and then the Dean of the International Graduate Business School Zagreb
  • January 2003 – May 2003 – Visiting Scholar, Warrington College of Business, University of Florida


Research interests

  • Economics of innovations
  • Various elements of an innovation system
  • Methodology for new product development
  • Bayesian Truth Serum
  • Diffusion of innovations
  • New product marketing


Selected research grants

  • Awarded IOF Marie Curie grant for 2015–2017, for project "Bayesian Truth Serum and its applications to conjoint analysis: a reliable way to assess user preferences for new products, services and policies (BayInno)"
  • Vice chair of COST action IS0604 "Science and Technology Research in a Knowledge-based Economy (STRIKE)"; Chair: Reinhilde Veugelers, 25 countries involved, 2007–2011
  • "Evaluation of the Innovation Programs Financed by World Bank in Croatia", project financed by the Croatian Ministry of Science Education and Sport, project leader, spring 2011
  • "Diffusion Modeling of New Technology Adoption in Croatia", TEST research grant from Croatian Ministry of Science and Technology, project leader, duration of the grant 2002–2004
  • "Incentives for Industry-Science Collaboration in Croatia", project financed by the Croatian Ministry of Science and Technology, project leader, duration February 2002 – October 2002


Selected bibliography

  • Radas, S., Anić I.-D. (2016) Boundaries for the Retail Geographical Market and Factors Influencing Shoppers’ Mobility”,  Journal of Consumer Affairs, 50: 315–341
  • Radas, S., Anić I.-D., Tafro, A., Wagner, V. (2015) The effects of public support schemes on small and medium enterprises, Technovation, Vol.38, April, 15–30.
  • Čaklović, L. and S. Radas (2014) “Application of Potential Method to Survey Analysis”, Mathematical Communications, 19(2), 397–415.
  • Radas, S. and Božić, Lj. (2012) Overcoming failure:  abandonments and delays of innovation projects in SMEs, Industry and Innovation, 19(8), 649–669.
  • Cvitanić, J., Radas, S. and H. Šikić. (2011) Co-development Ventures: Optimal Time of Entry and Profit-Sharing, Journal of Economic Dynamic and Control, Vol 35, No. 10; 1710–1730
  • Heilman, C., Lakishyk K., and S. Radas (2011) Empirical Investigation of In-Store Sampling Promotions, The British Food Journal, Vol.113, No. 10/11; 1252–1266
  • Anić, I.D., Radas, S. and Miller, J. C.(2011) Antecedents of consumers' time perceptions in a hypermarket retailer, The Service Industries Journal, Vol 31, No. 5-6; 809–828.
  • Radas, S, and Božić, Lj. (2009) The Antecedents of SME Innovativeness in an Emerging Transition Economy, Technovation 29, 438–450.
  • Radas, S, Roe, B and M. Teisl (2008) An Open Mind Wants More: Opinion Strength And The Desire For Genetically Modified Food Labeling Policy, Journal of Consumer Affairs, 42(3),  335–361.
  • Radas, S, Roe, B and M. Teisl (2008) Struggles in optimal labeling: How different consumers react to various labels for genetically modified foods,  International Journal Of Consumer Studies, 32, 447–456.
  • Pazgal, A. and Radas, S. (2008) Comparison of customer balking and reneging behavior to queueing theory predictions: An Experimental Study, Computers & Operations Research, 35, 2537–2548.
  • Radas, S. (2005). Competitive Rivalry and Competitive Strategy in Relation to Product and Process Innovation in Croatian Leading Firms, Economics and Business Review, Vol.7, No.3, 195–216.
  • Mahajan, J., Radas. S. and A. J. Vakharia (2002) Channel Strategies and Stocking Policies in Capacitated and Uncapacitated Supply Chains, Decision Sciences, Vol. 33, No .2.
  • Mahajan, J., Radas. S. and A. J. Vakharia (2001) Multi-Product Stocking Policies in Capacitated and Uncapacitated Supply Chains, Proceedings, DSI Annual Meeting, San Francisco, CA, 654–656.
  • Radas, S. and Shugan, S. (1998) Seasonal Marketing and Timing New Product Introduction. Journal of Marketing Research, Vol. 35, No. 3, 296–315.
  • Radas, S. and Shugan, S. (1998) Managing Service Demand: Shifting and Bundling, Journal of Services Research, Vol. 1, No.1, 47–64.
   
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