Developing a questionnaire for conducting research on e-Sports

Commisioned by: Valiance UG Podružnica Zagreb
Project duration:  October 16, 2020 – November 5, 2020
Project manager: Tanja Broz
E-sports is a video games competition and its ratings are growing significantly every day. Growth in viewership, as well as the growing popularity of this type of competing, has resulted in increasing attractiveness for a number of sponsors who are becoming important stakeholders in the e-sports industry. As part of this project, the project manager developed a questionnaire on electronic sports. The aim of the research was to find out the attitude of large companies about e-sports, as well as preferences about marketing investments in the e-sports industry.


RESEARCH AREA: Innovation, research and development